Online Reputation & The Law
Updated: Jan 30
What makes a professional reputation manager an expert? in our pursuit of helping our customers damage-control their online reputations we have dealt with many cases. Some of the cases we worked on were straight-forward online reputation management cases. Other cases were difficult and hard to process. In order to understand what it takes to repair a brand's or a person's reputation, a great deal of knowledge is required.
Online Reputation Management strategies are based on two skill sets: Digital Marketing know-how and the understanding and interpretation of the related laws.
The digital marketing knowledge comes by education, training and experience. When we hire online reputation management consultants at SwiftlyLabs.com we put them through rigorous testing like no other. As a matter of fact, only 5% of all applicants for the online reputation management consulting jobs make it to the second round of interviews. While the process of reviewing and interviewing applicants is difficult and time consuming, we would never have it any other way. Our online reputation management hiring processes ensure our success as an Online Reputation Management Services company.
The second important skill set for online reputation management consultants is their understanding and interpretation of the related laws. It is essential that a professional online reputation management expert can understand the case presented to him/her and then trying to connect the dots and see what laws are applicable, if any.
While SwiftlyLabs has a legal team on staff, and is partnered with the top law firms in North America, the ability of an online reputation management expert to swiftly relate each customer case to the corresponding law that can help is critical to our success. Our legal team keeps an eye on the latest court orders in our industry and we attempt to spot precedence regularly. All our expert online reputation management professionals join monthly legal workshops to review existing reputation management laws and industry updates.
The following are 6 different laws that govern how a reputation manager can help you repair your online reputation:
1) Freedom of Speech
2) Digital Millennium Copyright Act (DMCA)
3) Communications Decency Act of 1996
4) Libel, defamation, false light and slander
5) The right to be forgotten act.
6) California's online Eraser Button
A professional online reputation manager would analyze each customer's situation and see what law is bound to help fix their online reputation, if any.