Online Reputation Management Costs and Pricing
Updated: Sep 14
How much does online reputation management cost?
What Is The Average Cost of Online Reputation Management?
If you were wondering how much does managing your online reputation costs, wonder no more. To understand the structure of Online Reputation Management Pricing, you must understand what is involved in such a service. The cost of an Internet reputation management service depends on many factors. Understanding your online reputation score will help you decide the fair cost of a professional ORM service for you.
The average cost of online reputation management services:
Based on experience, the average cost of online reputation management services for individuals should be anywhere from $2000 to $5000. The authority of the sites with the negative content you are trying to hide determines the cost of online reputation management services offered. A Reputation Management price should also include a 12 month guarantee of the service.
When you are collecting pricing offers from different Online Reputation Management companies, ask about payment terms. Online Reputation Management pricing varies from one vendor to the other. Online reputation management cost can be expensive for some people and companies with payment terms means they are professional and able to manage your online reputation correctly and hide all the negative online content.
Online Reputation Management services are offered by agencies who can suppress online negative content about a brand or a person, as well as removing negative search engine results for a fee. The costs of online reputation management vary from one company to the other. The skill sets required for a team of marketers to fix one's online reputation are in demand and team members are paid top dollars to do such a job.
The average reputation management project requires minimum 25 hours per week for at least 2-12 months to totally clean a customer's online reputation. If the price of an online reputation management job does not reflect the skill sets and the time required as explained above, then the offer is questionable.
Each reputation case is unique, and therefore the work required to accomplish the customer's goals varies from one customer to the other. Naturally the costs involved in each reputation management case are different. Other factors that contribute to online reputation pricing are how fast does the customer want the job done and whether if lawyers are involved or not.
Forcing search engines to de-index or remove negative, defamatory or misleading content requires legal work for the most part.
Another factor affecting reputation management pricing is the age of the content and how passive or proactive was the customer going about fighting back. If a customer had bad negative content about them 5 years ago, and nothing was done since then to fight back, the price will be more expensive as more work is required to clean their online reputation.
How much does online reputation management cost?
Generally speaking the price range of an online reputation management campaign is $2000-$25,000. We have occasionally invoiced customers for over $75,000 per campaign, but this is rare.
When getting priced on an Online Reputation Management Campaign, make sure your goals are precisely defined, and the Reputation Management Company you are using has a sound project scope and a timeline that outlines deliverables clearly.
The pricing and costs of Online Reputation Management varies and depends on your reputation score. Your Online Reputation Score is a complex calculation that depends on many factors including the age of the negative online content, and the strength of the hosting websites. Contact us and we will help you understand your online reputation score and the cost of managing your online reputation. It is difficult to understand online reputation management pricing without understanding the score for each individual or company.
Real Cost of Online Reputation Management:
Before you put a price on Online Reputation Management Services, you must understand that whatever rate you hear, the ORM service must guarantee a successful outcome. Before you decide if the estimate for managing your online reputation is expensive or not, calculate the cost of having a bad online reputation first. Appraising the cost for online reputation management and repair requires full understanding of the online reputation score of the individual or the company.
A negative online content that you can't remove can hurt you and cost you extremely. Is your online reputation costing you your job? Are you losing business because people can't trust you or your company based on false online content that defames you? What about your personal relationships? Are they suffering? Try to put a price on the damage a bad online reputation is costing you. Only then will you realize how cheap or expensive a professional online reputation management service really is.
Affordable Online Reputation Management Services:
While it is easy to justify the rates of a successful online reputation management campaign, some people can't afford the service. Most ORM vendors will ask for upfront payments before they start your online reputation campaign. Professional reputation and content removal experts cost money because they are rare. Never be afraid to tell the ORM vendor about your financial situation. Sure most will not listen or care because it is business, but some do.
Being transparent about your finances with the Online Reputation Management Services vendor can lead to surprising results. Ask for monthly payments. Every business tries to get the cash upfront, but a real ORM vendor that is confident about their ORM services will agree to payment terms.
So how much does online reputation management cost?
In case you missed it the average cost of online reputation management should be anywhere from $3000 onward.