How to Remove Online Negative Content?
Since the inception of the Internet, it has been a leveling field for those without a voice. Before the Internet, a small business and most individuals had their voices mostly unheard. Unless they owned a radio transmission tower, a TV station, tons of money, or were public figures these small businesses and regular people were unable to express publicly what they felt.
Simply put, communications were limited to the big media, elite and those with deep pockets. When the Internet was introduced, slowly but surely everyone was able to share their opinions online. No longer was it the case that the Media controlled the distribution of information.
While the Internet revolution leveled the playing field and gave the public the means to share their voices freely, it came with a price. The Internet became ripe with false information, lies, defamation, accusations, cyber bullying and other sorts of misrepresented, hurtful or mean content about business and individuals.
A competitor can ruin your business by hiring shady marketers to post negative content and reviews about your brand. An ex-girlfriend can slander her ex-boyfriend anonymously and call him a cheater and make up lies about him online. A disgruntled customer can post false and negative reviews and drag your brand name through the mud. With the predominance of social media, online reviews, photos, videos, comments, blog posts and other shared online material, cyber bullying has become very serious and dangerous for many.
Information posted online, whether true or false has become a public record about your name or company brand available for anyone to see. This online public record is what we define today as your Online Reputation.
While negative reviews and online content can hurt a brand's top-line growth, and possibly take them out of business, some of the false information shared online about individuals can affect employment, university admissions, personal relationships and can even lead to suicide.
Address the Elephant in the Room:
For most businesses and individuals, being proactive online is the best defense against online reputation damage. Being active on social media websites is truly a great mechanism to counter online negativity and defamation. Keep in mind that search engines take a long time to index and highly rank content for your name, so doing a little bit of online content every week goes a long way and ensures that your name will be protected on the long run.
There is nothing worst than waking up one day and searching for your company's name or your full name to find out that the search engines paint a negative image about you. It is never too late to start fighting back such disreputable online content, but being early in the game of online reputation ensures better scores.
Another piece of advice for wrong doers: be brave and address the elephant in the Room. If you were involved in a despicable or illegal act at some point in your life, own up and admit your responsibility. There is nothing more respectful and honorable that someone can do to repair their reputation than admitting their mistakes and apologizing for them.
The same goes for businesses that might have wrongfully mistreated a customer. We have been involved in many situations where a simple phone call and an honest response to customer complaints have turned an unhappy client to a positive-spreading loyal customer.
Defending your Online Reputation:
The free distribution of content online has created new business opportunities for reputation management companies. An online reputation management company can use content marketing and Search Engine Optimization (SEO) to enforce positive content online and rank higher than the negative content by means of suppression. To date, this has proven the best way to counter cyber bullying and negative online content.
While removing the false and negative content from search engines seemed to be the best way to clean someone's online reputation, search engines are usually uncooperative about removing negative online content. Many reputation management companies have been falsely advertising negative content removal services for years. The fact is, until recently, removing online content was mission impossible!
In recent years more countries have recognized The Right To Be Forgotten as a human right. This recognition made it possible to force search engines to remove any unwanted negative content by deindexing.
Removing negative online content is becoming easier than ever, but still requires a legal process. This legal process is now standardized by law firms and few Online Reputation Management (ORM) companies like Swiftly Labs.
If your online reputation is tainted and suffering from such online negative content, Contact Swiftly Labs today to repair it.