How to Remove Negative Content from Google?
Want to remove negative content from Google Search?
To remove negative content from Google search results pages that are not owned media (not published or controlled by you) there are few steps and processes that you need to follow:
1) Find and document the Privacy Infringements and legal basis for removal:
Find and document the Privacy Infringements and the legal basis for the right to remove the negative content from Google search and hosting websites. This step requires a thorough understanding of local and international privacy acts and laws as well as search engines different privacy policies. If you are unable to document a good reason that gives you the legal right to request the removal of the negative content, Google and other hosting websites will simply ignore your request.
Even with documented legal reasons, publishers and web hosts can be difficult to get a hold of and become the object of their attention, nevermind convincing them to remove the unwanted negative content. This process requires patience, due diligence, and consistency.
Consider this step to be the cornerstone of your efforts to delete the negative content from Google. After all, it is listed as step #1 for a reason.
2) Negotiate with the website hosting the negative content:
Once you have documented the basis for your right to request the removal of said negative content, contact the hosting website and/or the publisher and establish contact.
Politely, but with an affirmative tone, send them a registered letter to request the deletion of the negative or offending content. You must outline your reasons for the request, how the content is affecting your personal life, and the potential consequences on you and on the publisher if the content is not deleted. Remember, negotiation is an art not everybody masters. Seek professional help if you are unable to negotiate or simply do not have the time to do so.
3) Contact Google:
If step #2 does not lead to the removal of the negative content at the source, it is time to request Google to remove the negative content from its search engine results pages (SERPs). There are some forms you can fill to request the removal of some content, but in most cases, a registered legal request letter must be sent to the correct department at Google.
Remember, Google is a huge company with billions of users. Google has over 100,000 employees but is still unable to respond to all customer requests on time. Unless your registered letter raises the eyebrows of the Google employee that finally reads the letter and email correspondence, you will be denied. Repetitive removal requests can be considered by Google as spam and will hinder your removal efforts.
It can take months for Google to finally comply and remove the negative content from its search results. To speed up this process, you must use certain keywords and terminology in your correspondence to alert Google of its importance and escalate your request.
4) Bury the negative content deep in the search pages:
If following steps 1-3 does not lead to the successful removal of the negative content by the publisher, hosting website and Google; bury the content. It is widely common for Online Reputation Managers to joke around at the office and say: "The best place to hide a dead body is on page 2 of Google".
Most people searching Google do not visit page two of the search results. As a matter of fact over 75% of users never click past the first page. If you are unable to remove the negative content from Google search, burying it on pages 3-4 and beyond is the next best thing. Implementing a strategic Online Reputation Management campaign can hide the negative content out of sight.
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