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Digital Marketing Consultants and Lecturers:

Digital Marketing Consultants and Lecturers:

 

Digital marketing is a term used to describe many forms of online marketing vehicles. The academic and professional term describes the techniques used to implement marketing strategies that include Earned, Paid and Owned media.

 

The term in itself can be used to mean Search Engine Optimization, Online Reputation Management, Content Marketing and, Paid advertising such as Google Ads, Facebook Ads, YouTube Ads, etc.

 

A Professional Digital Marketing Consultant is an expert that has analytical skills and is able to understand customer personas. Understanding customer personas enables a digital marketing consultant to leverage different online channels to target the right customers. A highly experienced digital marketing consultant can use his knowledge to bring together trends, tools and technologies to help a business reach out to the right customers at the lowest cost possible.